Nike Is Working on a Second Iteration of the Auto-Lacing HyperAdapt

Last September, Nike unveiled its innovative HyperAdapt 1.0 silhouette, and decided to charge consumers a whopping $720 USD. The brand's first self-lacing sneaker saw a limited release last year in three different colorways, and now Nike is introducing version 2.0. During an earnings call for Nike's fourth fiscal quarter, the company discussed "delivering new forms in adaptive technology at more accessible price points." Nike's President and CEO Mark Parker was referencing the HyperAdapt 2.0. He...